Go Start Up by Karan Kashyap

My story:

In today’s times, the most valuable currency for a start-up is the environment it creates and fosters, for its clients as well as for its employees. Be it Droom, upGrad, OYO Hotels & Homes, or Swiggy, the founders of all such successful companies have leveraged the golden rule of protecting and promoting their organization’s values and culture systems to help transform their enterprises into the fabled Unicorns, and in the process garnered enormous goodwill in the market as well as inspired prospective entrepreneurs to achieve the much-coveted start-up success.

Based on intensive interactions with businesses in India’s third-largest start-up ecosystem, Karan Kashyap’s Go Start Up provides a starting point for young enterprises’ owners to establish their legacy as founders. In conjunction with importance of values and culture, the book keeps in mind important facets for potential entrepreneurs who are thinking of starting an enterprise.

My Take: 

Are you looking forward to start a new business or simply want to grow your existing business? Then you must read “Go Start Up: Your Best Guide to Unlocking the Values and Culture of Success", written by Karan Kashyap, a well renowned business journalist who writes for Forbes Business Magazine. 

In this stellar piece of work every step of the business is explained in detail, the author has written this self-help  with excessive research; it includes examples to explain in depth and meaning of how values and culture can influence the success of a start-up, which I had found to be quite impressive.

Even small intricate details have been addressed such as - Why choosing a business name is important from the very start? and how it will grow your business?  Every step is explained in detail and with notes.

This book will improve a founder's productivity and will help you understand the path of success in. The book contains all the necessary, important, useful information on choosing office space, designing meetings, hiring employees, conducting interviews, steps for effective networking and representing values via branding.

Since the author is a proponent of design thinking and innovation in small enterprises, you will notice the human figures and diagrams for clarity of concepts and increasing the speed of reading. The best part of this book that I liked the most is the small notes and quotes written as suggestions and tips, which made this book interesting.    

Go Start Up by Karan Kashyap is quite a niche concept and even contains useful resources, links for job portals that are useful for both aspiring and early stage founders, and inspirational and motivational quotes quotes of successful entrepreneur towards the of end the book. 

Overall a productive, resource full, well researched guide that will help you on your each step of business.  Click here and read now Go Start Up: Your Best Guide to Unlocking the Values and Culture of Success", written by Karan Kashyap.

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